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15:23 11/01/2017

Can Donald Trump save Twitter?

There were rumours the company might be sold to Salesforce or Disney, but discussions were not fruitful. Since then the company has been in cost-cutting mode, shedding staff and paring back some of its business operations, including video-sharing platform Vine. Now the company could benefit from its most talked-about user’s ascent to the White House. “Trump is the best thing that ever happened to Twitter,” said analyst Michael Pachter, from Wedbush Securities. “It’s like E.T. eating Reese’s Pieces!” he said, referring to one of the earliest examples of product placement.